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Al-Alfain builds and focuses:
§
on our market, by
giving our customers
the best commercial
and security
printing products
and services for
their money.
§
in our workplace, by
ensuring that all
employees are
empowered, involved
and fairly rewarded.
§
on our shareholders,
by driving
continually
increasing value
from the company
products and
services.
§
technology.
Our financial
objectives are to
generate:
Modest top line
growth
Profit improvement
through
§
cost reduction and
ongoing productivity
improvements
§
streamlining of
production processes
§
maximisation of potential
savings from
technology
investment
All leading to improved returns to
shareholders
We believe that
driving operational
efficiency and
focusing our
investment in our
core businesses
provides the best
opportunity to
deliver improved
shareholder value.
Over the past two
years we have
focused the entire
Al-Alfain
organisation on
delivering these
strategic objectives
which are explained
below in more
detail.
§
Modest top line
growth.
Our strategy is to
focus strongly on
delivering creative
innovations to our
customers which add
value to their
businesses through
marketing materials.
Within the past 2
years Al-Alfain has
launched new product
innovations in
security printing
and electron beam
holography
applications. We
continue to promote
a proactive,
customer-driven
culture throughout
our business that
places partnership
with customers as a
central corporate
value.
§
Profit
improvement through
cost reduction and
productivity
improvement
Operational
excellence is
critical to our
customers and to us,
and efficiency
savings contribute
substantially to our
profits each year.
Process improvements
continue to raise
the bar, enabling
better cost and
quality and
therefore a better
service to our
customers. We are
able to provide a
better service in
terms of cost and
quality to our
customers by
constant process
improvements. We
transfer best
practice throughout
the company to
achieve operational
excellence in all of
our departments.
We invest heavily in
technology to
streamline our
business processes
and look for
opportunities to
utilise existing
technology and
potential new
technologies to
enable us to
implement this high
level of refinement
throughout all
processes within Al-Alfain.
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